The Mondeum Project
From disconnected activity to a connected customer journey
Mondeum came with an opportunity to bring greater structure, clarity and performance to its customer journey. Working across acquisition, CRM, email, automation and conversion, we mapped the existing experience and identified opportunities to create a more connected journey from first interaction through to account funding.
01 — Mapping the customer journey
Seeing the journey through the customer's eyes
We mapped the journey across landing pages, forms, account registration, email communications and sales activity to understand how each interaction connected. This created a clear picture of the experience and highlighted opportunities to make every stage more purposeful and connected.
02 — Building smarter CRM journeys
Turning activity into meaningful journeys
CRM automation creates its greatest value when every interaction has a purpose. We reviewed existing HubSpot workflows, email activity and sales processes, then developed recommendations for more intelligent branching, segmentation, nurture and sales intervention based on customer behaviour.
03 — Creating connected acquisition
Bringing acquisition, data and communication together
From website opt-ins and campaign strategy to email content and data capture, we brought the different elements of the acquisition journey together. The focus was creating a connected flow of information that gives marketing and sales the insight they need to deliver more relevant customer experiences.
The result? A clearer CRM strategy. More purposeful customer journeys. Better alignment between marketing and sales. And a stronger foundation for continued growth.